It all started with a welding class. DIY-enthusiast, Sharon Moore, started her new welding class that required her to wear coveralls. She found that the only options available were small men’s coveralls. However, the crotch hit her close to her knees making her walk like a penguin. The sleeves were too long and loose, making them a fire hazard even when rolled up. This lack of women’s workwear was unacceptable to Moore, so she put down her welding torch and picked up the sketch pad, and the idea of Rosies Workwear was born. Moore helped launch many small businesses with her family, but at 55 this was her first solo venture.
Moore made sure to include details that only a woman would understand. She found durable fabrics that didn’t feel like cardboard, in colors other than military khaki. She included deep pockets (why does women’s wear always have such tiny pockets?!) and features that made them easy to slip on and off quickly. Most importantly, she cut them to fit and flatter a woman’s proportions.
The ease of entry feature ended up being one of Moore’s favorites, once the prototype was created. Moore said a light bulb really went on for her, as she wore the prototype around and realized, “As women we are always multi-tasking, and it’s so helpful to have a versatile garment that can be worn in the garden, then in the kitchen, then to the hardware store for more paint in the middle of a project.” Moore’s friend likes to tell a story about how she once came over to Moore’s house for a party 30 minutes early, and found her wallpapering her bathroom. “That is the kind of multi-tasking, and ambitious, lady she is”, says her friend.
Rosies Workwear has been creating work garments for women since 2002. The garments have become more sophisticated and innovative throughout the years. Rosies makes design modifications based on stories from customers of how they are utilized and what is needed in the various fields they work in.
Moore says her ultimate goal for Rosies is, “I want two women to pass in the aisle of a hardware store, or somewhere, both of them wearing Rosies and just give each other a nod, because they both know what kind of woman the other is.”
Rosies was named out of respect for Rosie the Riveter, the WWII symbol of dedicated and courageous women who stepped up to work the home-front jobs. Rosies designs overalls and coveralls for the modern Rosie. Today’s women are just as passionate about creating a better world, as the past Rosies. They build, create, and grow with their own hands.
Rosies is a small family business that is woman owned. It is operated by a team of creative, fun, DIY lovin’ women. A collective opinion from our team is that meeting and hearing from our inspiring customers is the favorite part of our job. A portion of our proceeds goes into causes that support and empower creative women in our community. Projects we have partnered with in the past include the Habitat for Humanity’s Women’s Build, Art in Action, National Young Farmers Coalition, National Farmers Union, Threshold Collaborative, and Rosie the Riveter Trust. Click below to see some of the fun we had during the Habitat build!
Why do we keep the apostrophe out of our Rosies?
According to the Encyclopedia of American Economic History, "Rosie the Riveter" inspired a social movement that increased the number of working American women by 57% between 1940 and 1944, and was one of the most widely recognized icons of the 1940's. She embodied everything a woman could want to be: attitude, beauty, and strength. The iconic "Rosie the Riveter" poster may have been one woman, but it was actually thousands upon thousands of women combined who were giving Rosie such a respected name and standing for this empowerment of women. It was these "Rosies" who were the ones stepping in to do the jobs the men serving in World War II left behind. This is the reason we call ourselves Rosies Workwear…not Rosie's Workwear. Our grammar isn't really that bad, we are simply paying tribute to all of the women of the past, present, and future who give "Rosie" the reverence deserved.
During World War II, six million women went to work in manufacturing plants taking the place of the men who went overseas to fight. These women were memorialized by Rose Hill Monroe, a riveter who was featured in a poster campaign wearing coveralls and became the subject of the 1943 song "Rosie the Riveter." Rosie came to symbolize women’s new found strength and the slogan “we can do it” was born.
Rosies workwear embraces this can do attitude and was developed to offer women a stylish alternative to traditional men’s workwear. All Rosies products are made of lightweight, durable fabric with removable kneepads. They’re tough but comfortable and available in range of flattering colors and patterns. Rosies are perfect for welders, do-it-yourselfers, ranchers, mechanics, painters, farmers and gardeners. Check out our Gallery to see what today’s dedicated women are doing in style.