We are so proud to have had Elizabeth Layton as part of our team this past year!
Liz graduated in December from Cal Poly San Luis Obispo with a Communications major in Business Ag. She is currently back home in Santa Rosa looking for new opportunities to spread her talents. We loved having her as part of team Rosie and wish her
the best in all her future adventures!
We know that for us she will always take her Rosies spirit with her. Thanks for all that you did Liz, you will be missed!
Liz is being replaced by Katie Crawford. Katie has been a part of Rosies for 10 years, she has been a Rosies model, helped create product ideas, worked at road shows selling and now we get to have her use her unique talent for writing by taking over the blog , newsletter and face book posting. Rosies has a lot planned for 2012 and we welcome Katie’s voice to keep the Rosies community connected.
-Sharon Moore (Rosie’s founder)
By Sharon Moore, Rosies Founder
We just came back from the International Ag Expo, where over 100,000 people descended upon the rural town of Tulare, CA. Every major company that has anything to do with crops, feed, dairy, fruit and landscape was represented. It reminded me that we really do help feed the world. Maybe that is why farmers are so proud of our country. They start with dirt and turn it into crops that are feeding people and animals all over the globe.
Having 100,000 people in the small town like Tulare doesn’t make it easy to find a hotel room. Fortunately, I was able to stay with Gwen and Barton Smith. I met Gwen last year when Gwen purchased some coveralls at our first appearance at the show, and we have remained friends ever since. While staying with the Smiths, I discovered that Barton was one of the seven men who founded the Ag Expo nearly 40 years ago.  He said that their vision was to bring together farmers and equipment to help educate attendees on new ways of farming. Barton also operated a 1,200-acre cotton farm and when he was traveling and selling cotton around the world he promoted the farm show, helping make the show into the largest agricultural expo in the world. Thanks to the Smiths, we were excited to make our second appearance this year.
Our booth at the farm show was very lively with women trying on our overalls and sharing their stories. We loved having some of our customers return from last year and want more products. One by one, Rosies is making the farms of America more colorful.
Here are a few photos we brought home along with a bunch of great memories.
A Rosie dropped by to show off her coveralls.
Here I am with the Ag Expo Dairy Princess.
My daughter, Katie, helps out in the booth.
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| Three sisters that work on their family farm, Rachel, Sarah, Josina. They all agreed on different colors. |
Rosies measures up.
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| The most gigantic piece of farm equipment I have ever seen. It’s a harvestor. |
It’s been awhile since we have blogged about our coveralls and overalls. Many of you are new to Rosies and don’t know the story behind their durable good looks. Rosies were founded by Sharon Moore, who developed the coveralls out of need. She was taking a welding class and couldn’t find anything to wear except men’s coveralls, which besides being too big were too ugly. (Our words not hers.) Over the years and from fellow Rosies input, Sharon has added features to the original coveralls and developed a line of overalls. All are made of soft light weight denim cotton and are double stitched for durability. All feature removable foam knee pads that are flexible and non-binding. Any Rosie who spends time on her knees will love the cushioning effect. Rosies coveralls and overalls also feature an abundance of pockets, which solves the purse dilemma. These work clothes are hard workers but not without personality, just like the women who wear them. Available in pink, raspberry and sea foam, there’s no mistake these aren’t your cookie cutter work clothes.
We often ask our Rosies what they love the most about their coveralls and overalls. We also ask what they would like to see us add. Right now, we are working on adding larger sizing as well as new colors. We would love to hear from you. What are your favorite Rosies features? What do you want to add to our wish list?
Rosies coveralls and overalls are packed with useful features and fun!
We’re starting the New Year with a “can do attitude”. To get all Rosies in the mood, we’re giving away a free Rosies bandana every Friday in January and February. At the end of each month, we’re giving away a free pair of Rosies coveralls. Just let us know what projects you have planned for 2011 on our Facebook page for a chance to win.
 Geraldine Doyle, the model for this poster, died at the end of 2010 at 86. Her image was inspiration for Rosies workwear and countless women. For her full story, visit http://wapo.st/hdnH4N.
Here are some of the bigger projects, we have planned at Rosiesworkwear:
- Turn a 1962 Traveleaze trailer into a farm stand
- Look at new products for Rosies workwear
- Re-organize the barn
- Find a U.S. manufacturer for Rosies workwear
- Pull out the side yard and replant
- Recover some old furniture
- Plant tomatoes in such a way that the gophers, squirrels and rabbits won’t get them
- Put up fencing so the goats can work their magic on the hillside
What’s yours? Let us know.
If you haven’t already noticed, we feature real Rosies (not models) on our website. They were picked for their Rosie can-do spirit and their individual labors of love. Meet Mitzi Nunez. She is wearing our raspberry overalls. We were tempted to call them “merlot” overalls because Mitzi is a winemaker at Cerro Caliente Cellars, a family owned and operated boutique winery located in San Luis Obispo, California. This area on the Central Coast of California is known for its grapes which enjoy warm sunny days, cool evening ocean breezes and the many wineries that make the most of these ideal grape growing conditions.
But unlike most wineries in the area which are located amongst the vines, Cerro Caliente is unique. It’s located in a warehouse next to an automotive repair shop. You see Mitzi’s Dad, an auto mechanic, mixes his love for fixing cars with his love for making wine. The result is full body wines with names like Multi-Viscosity Red and Corvette Cabarnet. Don’t let their names fool you. These are full throttle wines winning multiple awards as well as a faithful following of wine drinkers. Mitzi says she loves helping her family with the wine business and loves wearing her overalls when she’s out in the fields checking on the grapes. They are the perfect color.
