Yesterday

During World War II, six million women went to work in manufacturing plants taking the place of the men who went overseas to fight. These women were memorialized by Rose Hill Monroe, a riveter who was featured in a poster campaign wearing coveralls and became the subject of the 1943 song "Rosie the Riveter." Rosie came to symbolize women's new found strength and the slogan "we can do it" was born.

Today

Rosies workwear embraces this can do attitude and was developed to offer women a stylish alternative to traditional men's workwear. All Rosies products are made of lightweight, durable fabric with removable kneepads. They're tough but comfortable and available in range of flattering colors and patterns. Rosies are perfect for welders, do-it-yourselfers, ranchers, mechanics, painters, farmers and gardeners. Click on Rosies in Action to see what today's "can do" women are doing in style.