Since 2002, Rosies has been providing high quality and comfortable overalls and coveralls designed to fit a woman’s body.
It all started with a welding class. Do-it-yourself enthusiast Sharon Moore decided to take up welding to add to her list of skills, when she realized a crucial problem. The coveralls, designed for men, were hindering her movement and the bunching fabric and wide sleeves was both uncomfortable and a safety hazard. So, Moore put down her welding torch and picked up her sketchbook, and Rosies was born.
Rosies was named in honor of Rosie the Riveter, the WWII symbol of dedicated and courageous women who stepped up to get the home-front jobs done. Today’s women are just as passionate about creating a better world. Just like Rosie, they build stuff up, make things by hand, raise animals, and plant gardens.
“Rosies overalls and coveralls are an essential 'tool' that belong in every woman’s toolbox.”
Once a customer purchases a pair of Rosies they become part of the movement of Rosie women. It is our goal to connect Rosies, their stories, and their projects, through our active social media presence.
Rosies strives for superior communication with our customers, both through timely problem solving, and active listening to ideas for new design features needed in their field. Our product has evolved over time based on ten years of feedback from other can-do women like you!
Rosies is family and woman owned, and is run by a team of active, do-it-herself, women. A portion of our proceeds goes back into causes that support and empower creative women in our community. Projects we have partnered with in the past include the Habitat for Humanity’s Women’s Build, Art in Action, and Threshold Collaborative. Click below to see some of the fun we had during the Habitat build!
Why do we keep the apostrophe out of our Rosies?
According to the Encyclopedia of American Economic History, "Rosie the Riveter" inspired a social movement that increased the number of working American women by 57% between 1940 and 1944, and was one of the most widely recognized icons of the 1940's. She embodied everything a woman could want to be: attitude, beauty, and strength. The iconic "Rosie the Riveter" poster may have been one woman, but it was actually thousands upon thousands of women combined who were giving Rosie such a respected name and standing for this empowerment of women. It was these "Rosies" who were the one's stepping in to do the jobs the men serving in World War II left behind. This is the reason we call ourselves Rosies Workwear…not Rosie's Workwear. Our grammar isn't really that bad, we are simply paying tribute to all of the women of the past, present, and future who give "Rosie" the reverence deserved.
During World War II, six million women went to work in manufacturing plants taking the place of the men who went overseas to fight. These women were memorialized by Rose Hill Monroe, a riveter who was featured in a poster campaign wearing coveralls and became the subject of the 1943 song "Rosie the Riveter." Rosie came to symbolize women’s new found strength and the slogan “we can do it” was born.
Rosies workwear embraces this can do attitude and was developed to offer women a stylish alternative to traditional men’s workwear. All Rosies products are made of lightweight, durable fabric with removable kneepads. They’re tough but comfortable and available in range of flattering colors and patterns. Rosies are perfect for welders, do-it-yourselfers, ranchers, mechanics, painters, farmers and gardeners. Check out our Gallery to see what today’s dedicated women are doing in style.